{"id":1812,"date":"2016-07-13T14:33:50","date_gmt":"2016-07-13T14:33:50","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/07\/13\/how-a-dedicated-ip-address-and-ssl-certificate-affects-your-search-engine-rankings\/"},"modified":"2019-10-29T11:12:09","modified_gmt":"2019-10-29T11:12:09","slug":"how-a-dedicated-ip-address-and-ssl-certificate-affects-your-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/07\/13\/how-a-dedicated-ip-address-and-ssl-certificate-affects-your-search-engine-rankings\/","title":{"rendered":"How a dedicated IP address and SSL certificate affects your search engine rankings"},"content":{"rendered":"<p><strong>To get better <a href=\"https:\/\/searchenginewatch.com\/optimize-instagram-account-search-engines\">search engine<\/a> rankings or land on the <a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2438200\/how-to-completely-dominate-googles-first-page\">first page results on Google<\/a> in 2016, <a href=\"https:\/\/searchenginewatch.com\/2016\/04\/26\/how-to-optimise-your-page-images-to-increase-site-speed\/\">site speed<\/a> and <a href=\"https:\/\/searchenginewatch.com\/2016\/07\/07\/https-websites-account-for-30-of-all-google-search-results\/\">HTTPS<\/a> were listed among the ranking factors.<\/strong><\/p>\n<p><a href=\"http:\/\/backlinko.com\/search-engine-ranking\">Brian Dean of Backlinko<\/a> conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first SERP and I&#8217;ll be discussing two of those <a href=\"https:\/\/searchenginewatch.com\/2018\/08\/13\/how-to-optimize-your-google-my-business-listing\/\">ranking<\/a> factors here:<\/p>\n<ol>\n<li>Dedicated IP address &#8211; page or site\u2019s speed<\/li>\n<li>SSL Certificate &#8211; HTTPS<\/li>\n<\/ol>\n<h2><strong>1. How a dedicated IP address affects your search engine rankings<\/strong><\/h2>\n<p>Every online business uses a hosting company and most of the time pay no attention to what kind of IP address was assigned to their hosting account, be it a \u201cdedicated or shared hosting IP address.\u201d<\/p>\n<p>There are two types of IP addresses in the web hosting <a href=\"https:\/\/sewprod.wpenginepowered.com\/2019\/06\/06\/regulation-in-seo-industry\/\">industry<\/a> and they are:<\/p>\n<ul>\n<li><strong>Shared IP address:<\/strong> this means there are numerous websites sharing the same address. The hosting server determines which website is requested by the URL entered.<\/li>\n<\/ul>\n<ul>\n<li><strong>Dedicated IP address:<\/strong> this means a website has its own IP address. Typing in the URL of the website or its IP address would bring you to the same website.<\/li>\n<\/ul>\n<p>Mind you, there are controversies around dedicated IP addresses for SEO and\u00a0questions around whether\u00a0a dedicated IP address would actually boost rankings.<\/p>\n<p>The truth is, a dedicated IP address from your hosting company would not boost your SEO but increase website loading speed, which is a criterion for SEO (Google and Bing) in 2016.<\/p>\n<p>So a dedicated IP can result in an increase in site\u2019s speed which equals good SEO for your website.<\/p>\n<h3><strong>Benefits of using a dedicated IP address<\/strong><\/h3>\n<p>The benefits of using a dedicated IP address can be found below:<\/p>\n<ul>\n<li><strong>Having your own private SSL certificate:<\/strong> Google made having an SSL Certificate a ranking factor for websites looking to rank for keywords in Google <a href=\"https:\/\/searchenginewatch.com\/2018\/05\/21\/no-need-for-google-12-alternative-search-engines-in-2018\/\">search engine <\/a>results. Google crawlers have been designed to index a site with the SSL certificate and favor websites using HTTPS.<\/li>\n<\/ul>\n<ul>\n<li><strong>Enhanced performance and security: <\/strong>for websites attracting huge web traffic, a dedicated IP address would be the best bet, as a shared hosting IP address would be used by thousands of other websites resulting in constant server crash and website downtime (my experience with Namecheap), making your website unreachable to visitors thereby losing SEO juice.<\/li>\n<\/ul>\n<h3><strong>Key takeaway<\/strong><\/h3>\n<p>Having a dedicated IP address for your hosting server would increase your website speed, provide enhanced performance and security (access to an SSL Certificate).<\/p>\n<h2><strong>2. How an SSL certificate affects your search engine rankings<\/strong><\/h2>\n<p>An SSL Certificate is required for <a href=\"https:\/\/searchenginewatch.com\/2019\/10\/04\/tips-for-q4-ad-copy-and-messaging\/\">ecommerce<\/a> businesses and other online businesses collecting personal information from customers.<\/p>\n<p>However to use an SSL certificate on your website you need a dedicated or static IP address.<\/p>\n<h3><strong>What is an SSL certificate?<\/strong><\/h3>\n<p>An SSL Certificate is a security token used to protect private information traveling across the web. It provides security for customers and builds trust on the business with the presence of the lock icon or green bar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62423\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/https-padlock.jpeg\" alt=\"https padlock\" width=\"318\" height=\"159\" \/><\/p>\n<h3><strong>Benefits of an SSL certificate<\/strong><\/h3>\n<p>The benefits of using an SSL Certificate is not limited to SEO, an SSL Certificate provides security for the website owner and trust from the website visitors or customer.<\/p>\n<ul>\n<li><strong>Better Rankings In Google: <\/strong>On the 1st of April, 2011 Google announced they would be crawling, indexing and storing data on SSL certificates found on the web and on the <a href=\"https:\/\/security.googleblog.com\/2014\/08\/https-as-ranking-signal_6.html\">6th of August, 2014<\/a>, security for web <a href=\"https:\/\/searchenginewatch.com\/2018\/12\/21\/guide-google-analytics-confusing-terms\/\">users<\/a> was addressed by Google when they announced HTTPS as a ranking factor in search engine results.<\/li>\n<\/ul>\n<ul>\n<li><strong>Security: <\/strong>An SSL certificate protects your domain name and email from phishing scams. As a business, you don\u2019t want anyone cloning your website to gain personal information but with a proper SSL Certificate, it would be hard for anyone to clone your website.<\/li>\n<\/ul>\n<ul>\n<li><strong>Encryption<\/strong>: Using an SSL certificate on your website encrypts sensitive information collected from your website visitors and customers intended for you only. The Internet consist of several computers and this can be breached but having an SSL Certificate encrypts information traveling across the web to the recipient.<\/li>\n<\/ul>\n<ul>\n<li><strong>Trust: <\/strong>According to a <a href=\"http:\/\/downloads.globalsign.com\/acton\/attachment\/2674\/f-0360\/1\/-\/-\/-\/-\/increase-conversions-with-SSL.pdf\">survey conducted by GlobalSign<\/a>, 77%\u00a0of website visitors worry that their personal data could be intercepted or misused online. Using an SSL Certificate with its lock icon or green bar would increase trust on your business as 29% of customers look for the green bar before making a purchase or releasing sensitive information. Increased trust leads to increase in sales and conversion.<\/li>\n<\/ul>\n<h3><strong>Key takeaway<\/strong><\/h3>\n<p>An SSL Certificate provides security through HTTPS for your customers and website which is a ranking factor for Google search engine resulting in better rankings in search engine results.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>To get on the first page of Google\u2019s search results depends on a lot of factors but you need a fast dedicated hosting server (John Stevens <a href=\"https:\/\/hostingfacts.com\/hosting-reviews\/\">reviewed 27 hosting providers<\/a>), an SSL certificate for security and trust for customers and <a href=\"https:\/\/searchenginewatch.com\/2016\/02\/25\/say-goodbye-to-google-14-alternative-search-engines\/\">search engines<\/a><\/p>\n<p>Implementing any of the above should provide positive changes to your search engine traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors.<\/p>\n","protected":false},"author":1092,"featured_media":1813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[37,216,1199,110,419,1424],"content_type":[27095],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-https","tag-ranking-signals","tag-site-speed","tag-ssl-certificate","tag-web-security","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/button-41707_960_720-120x90.png","category":"SEO","timeago":"10y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/1813"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=1812"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}