{"id":1819,"date":"2016-07-14T14:05:54","date_gmt":"2016-07-14T14:05:54","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/07\/14\/11-quick-ux-tips-to-improve-landing-page-conversion\/"},"modified":"2019-10-15T07:10:41","modified_gmt":"2019-10-15T07:10:41","slug":"11-quick-ux-tips-to-improve-landing-page-conversion","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/07\/14\/11-quick-ux-tips-to-improve-landing-page-conversion\/","title":{"rendered":"11 quick UX tips to improve landing page conversion"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>It\u2019s easy to create a <a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2424947\/a-14-point-checklist-for-designing-a-ppc-landing-page\">landing page<\/a> to promote a product or a service, but is it really conveying your message enough to boost conversion?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It&#8217;s becoming more challenging nowadays to convince customers to trust you. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There\u2019s an increasing online clutter that can make any landing page look spammy, but there are always quick fixes to improve conversion, especially when focusing on user-experience.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/layout-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62406 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/layout-1.png\" alt=\"layout-1\" width=\"511\" height=\"384\" \/><\/a><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><em>Image Source:\u00a0<a class=\"url hoverable\" href=\"https:\/\/dribbble.com\/soumyakantipaul\" rel=\"contact\">Soumya Kanti Paul <\/a><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">Every landing page is focused on a particular target audience, which means that it\u2019s vital to grab their attention, keep them engaged and eventually turn them into clients. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The sales funnel is becoming more difficult day-by-day as the competition is rising, so if a landing page is the introduction to your company, then you might need to use the following tips as a checklist on how <a href=\"https:\/\/searchenginewatch.com\/2019\/10\/08\/how-to-fix-the-top-most-painful-ux-mistakes-examples\/\">UX<\/a> can improve your conversion rates.<\/span><\/p>\n<h2><span class=\"s1\">1. Keep it minimal<\/span><\/h2>\n<p><span class=\"s1\">A landing page\u2019s design should be clear and minimal, in order to avoid any confusion among visitors. <\/span><\/p>\n<p><span class=\"s1\">An appealing and simple design may lead to more impressive results than an overstuffed page, especially if it manages to serve its purpose.<\/span><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-12-at-21.40.53.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62378 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-12-at-21.40.53.png\" alt=\"Screen Shot 2016-07-12 at 21.40.53\" width=\"612\" height=\"274\" \/><\/a><\/p>\n<h2><span class=\"s1\">2. Think like a user<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">This should be your first step when creating a new landing page. Before start its design and its formatting, think of your target audience. <\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\"><i>Who is your audience?<\/i><\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><i>What\u2019s the best way to communicate your message?<\/i><\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><i>How will the product benefit the audience?<\/i><\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><i>What would make <a href=\"https:\/\/searchenginewatch.com\/2018\/12\/21\/guide-google-analytics-confusing-terms\/\">users<\/a> sign up to the service?<\/i><\/span><\/li>\n<li class=\"p4\"><span class=\"s1\"><i>How can you increase the conversion?<\/i><\/span><\/li>\n<\/ul>\n<p class=\"p4\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.40.40.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62394 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.40.40.png\" alt=\"Screen Shot 2016-07-13 at 11.40.40\" width=\"641\" height=\"344\" \/><\/a><\/p>\n<p class=\"p4\"><span class=\"s1\">All these questions (and even more) can help you understand your target audience and create the perfect landing page, depending on their needs and their expectations from your company. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Even if they haven\u2019t heard about your service before, if you are able to analyse their online behaviour, then you\u2019re already on the right track to create an effective landing page.<\/span><\/p>\n<h2><span class=\"s1\">3. Use simple language<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Don\u2019t underestimate the importance of content when creating a landing page. <a href=\"https:\/\/searchenginewatch.com\/2016\/04\/21\/understanding-our-love-of-visual-content\/\">Visual content<\/a> may prevail in the online world, but written context will always be powerful. There\u2019s no need to use jargon, or complex language that can alienate users.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Once again, think like a user, shape the message in your head, read it out loud and aim for clarity.<\/span><\/p>\n<p class=\"p4\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.33.33.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62391 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.33.33.png\" alt=\"Screen Shot 2016-07-13 at 11.33.33\" width=\"614\" height=\"292\" \/><\/a><\/p>\n<p class=\"p4\"><span class=\"s1\">If you can\u2019t explain your concept to your users in its simplest way, then you probably need to reconsider your message.<\/span><\/p>\n<h2><span class=\"s1\">4. Ask for as little information as possible<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Whether it\u2019s a signup field, or a newsletter subscription, a user-friendly form is crucial for the success of a landing page.<\/span><\/p>\n<p class=\"p4\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.47.04.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62404 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.47.04.png\" alt=\"Screen Shot 2016-07-13 at 11.47.04\" width=\"597\" height=\"347\" \/><\/a><\/p>\n<p class=\"p4\"><span class=\"s1\">People are wary of sign up forms and giving out their personal details, so make sure that you\u2019re only asking for what\u2019s necessary. Find a reason to convince users to trust you, whether it\u2019s a reward, or a highly appealing and relevant landing page, and return the trust with a quick and simple registration process.<\/span><\/p>\n<p class=\"p4\">Or else, you&#8217;re simply reducing the chances of increasing conversions with a simple mistake that could be avoided.<\/p>\n<p class=\"p4\"><span class=\"s1\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.26.59.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62383 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.26.59.png\" alt=\"Screen Shot 2016-07-13 at 11.26.59\" width=\"619\" height=\"399\" \/><\/a><\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\">5. Create a powerful CTA<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Your <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/22\/nine-types-of-meta-descriptions-that-win-more-clicks\/\">call-to-action<\/a> should state your message in the most appealing way, both aesthetically and functionally. It\u2019s not always easy to achieve this without the proper testing before, so be prepared to experiment with the effect of colours, shapes, sizes, and fonts for your CTA.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Will you create a button, or will you focus on a form?<\/span><\/p>\n<p class=\"p4\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.45.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62403 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.45.58.png\" alt=\"Screen Shot 2016-07-13 at 11.45.58\" width=\"2308\" height=\"1214\" \/><\/a><\/p>\n<h2 class=\"p4\"><span class=\"s1\">6. Emotional design <\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">The emotional design of a landing page may lead to the strategical placement of the key message in the right area of the landing page, the one that a user may see first.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">This can enhance the chances of turning the visitor into a conversion, while simple psychological triggers can help the process.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">A landing page\u2019s content should reassure the users of their safety, their values, their needs, their importance, their personality, or even their time.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Even the use of colours may affect the user\u2019s psychology and this is another reminder of why we cannot underestimate the needs of the user when creating a landing page.<\/span><\/p>\n<p class=\"p4\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/5emotional.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62379 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/5emotional.png\" alt=\"5emotional\" width=\"414\" height=\"443\" \/><\/a><\/p>\n<h2 class=\"p4\"><span class=\"s1\">7. Use the right visuals that support the landing page<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\">Visual content can significantly enhance the appeal of a landing page, provided that it\u2019s meaningful and it is supported by the right text.<\/span><\/p>\n<p class=\"p4\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/teads.gif\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62381 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/teads.gif\" alt=\"teads\" width=\"417\" height=\"189\" \/><\/a><\/p>\n<p class=\"p4\"><span class=\"s1\">There\u2019s no need to fill a landing page with stock images just to make it more visual. Once again, simplicity is appreciated by customers and visual content may only increase the conversion rate when it manages to:<\/span><\/p>\n<ul>\n<li class=\"li4\"><span class=\"s1\">boost the message of the landing page by making it clear<\/span><\/li>\n<li class=\"li4\"><span class=\"s1\">explain the product\/service in just a few minutes through a video, or an infographic<\/span><\/li>\n<li class=\"li4\"><span class=\"s1\">showcase real examples<\/span><\/li>\n<li class=\"li4\"><span class=\"s1\">build engagement <\/span><\/li>\n<\/ul>\n<h2><span class=\"s1\">8. Optimise for mobile<\/span><\/h2>\n<p class=\"p4\"><span class=\"s1\"><a href=\"https:\/\/searchenginewatch.com\/2016\/05\/17\/how-do-i-make-sure-my-site-is-mobile-friendly\/\">Mobile optimisation<\/a> should be a priority for every landing page, and 48% of users who visit a non-mobile optimised page take it as lack of interest from the business.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">As mobile users keep increasing, <strong>83% of them now ask for a seamless experience across all devices<\/strong>. More and more users access a page through their mobile phones, which means they should indeed access the same browsing experience on\u00a0any device.<\/span><\/p>\n<p class=\"p4\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/iphone-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62380 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/iphone-1.png\" alt=\"iphone-1\" width=\"199\" height=\"433\" \/><\/a><\/p>\n<p class=\"p4\"><span class=\"s1\">What if a user accesses your landing page through a smartphone to learn more about your product and has trouble finding the CTA due to the poor mobile design?<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Mobile design is all about <a href=\"https:\/\/searchenginewatch.com\/2016\/06\/01\/the-three-us-of-mobile-design-ux-v-usability-v-ui\/\" target=\"_blank\" rel=\"noopener\">focusing on the user<\/a> and UX is more important than ever, in order to deliver the best results, leading to an appealing and effective page.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">After all, Google is <a href=\"https:\/\/searchenginewatch.com\/2016\/06\/01\/will-googles-next-mobile-friendly-update-look-at-page-speed\/\" target=\"_blank\" rel=\"noopener\">serious about its mobile updates<\/a> and it\u2019s planning to include <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/11\/voice-search-optimization-guide-2019\/\">page speed<\/a> as a factor on its next update, which means that optimisation is becoming more important, aiming for simple, clear, light pages.<\/span><\/p>\n<p class=\"p4\">If you&#8217;re still unsure whether your landing page is passing the test of mobile optimisation, then Google can\u00a0<a href=\"https:\/\/searchenginewatch.com\/2016\/06\/03\/google-launches-tool-to-test-your-sites-mobile-friendliness-and-speed\/\" target=\"_blank\" rel=\"noopener\">help you with this tool<\/a>.<\/p>\n<p class=\"p4\"><span class=\"s1\">If you need to learn more about mobile optimisation and how it affects a site\u2019s performance, feel free to <a href=\"https:\/\/searchenginewatch.com\/category\/mobile\/\" target=\"_blank\" rel=\"noopener\">read more<\/a>.<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s2\">9. Solve a problem. Explain how you did it.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">People visit a landing page to learn more about a product, or a service. However, the visit won\u2019t last long if you don\u2019t convince them about your actual value.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Direct selling and its relevant language is not working online, so it\u2019s time to educate your audience about your service and how it may benefit its target users.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/15-landing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62389 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/15-landing.jpg\" alt=\"dyson 360\" width=\"598\" height=\"378\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s2\">Each landing page and its product should aim to solve a problem and what\u2019s more important is that it needs to explain how it is <em>actually<\/em> solving it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">If the message isn\u2019t clear both on the offered solution, but also on its method, then your conversion rate won\u2019t reach the desired levels.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Whether it\u2019s a short explanation with bullet points, a video, or a graphic, your landing page should try to appeal to its target audience by presenting its value and the reasons they should sign up.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s2\">10. Remove navigation<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">There\u2019s no need to include a navigation bar to your landing page, at least not if you\u2019re trying to turn the visitor into a client.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">A <a href=\"https:\/\/www.impactbnd.com\/blog\/7-ways-to-blow-potential-conversions-on-your-landing-pages\" target=\"_blank\" rel=\"noopener\">study back from 2013<\/a> measured that only 16% of landing pages were free of navigation bars (hopefully this has been improved lately), although <a href=\"http:\/\/blog.hubspot.com\/marketing\/landing-page-navigation-ht#sm.0000d7vuo1zf6f1muau1sy5fa78tm\" target=\"_blank\" rel=\"noopener\">it has been tested<\/a> that the presence of a navigation bar affects the conversion rate.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">There\u2019s no need to make a user\u2019s visit shorter or complex with the use of an additional menu, so maybe it\u2019s time to remove navigation and test the results.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s2\">11. Leave out distractions<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Distractions can be found everywhere and as our attention span gets shorter, it is becoming more difficult to focus on a single page for more than 5-10 seconds. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">This makes it more difficult for a landing page to grab a user\u2019s attention, and that\u2019s why the page\u2019s design should leave out as many distractions as possible.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Whether it\u2019s a banner, a pop-up, a menu, or an external link, make sure your page\u2019s design is not blocking you buying funnel and your goal to turn visitors into customers.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.29.00.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-62387 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.29.00.png\" alt=\"Screen Shot 2016-07-13 at 11.29.00\" width=\"591\" height=\"320\" \/><\/a><\/p>\n<h2 class=\"p1\">Examples<\/h2>\n<p>If you want to be inspired for your next landing page, here are some good examples we came across from many different fields.<\/p>\n<p>These could serve as real-time examples for the tips above, while they are also offering the right creative direction for all the purposes\u00a0a landing page may serve.<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.37.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62392 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.37.09.png\" alt=\"Screen Shot 2016-07-13 at 11.37.09\" width=\"2420\" height=\"1230\" \/><\/a><\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.45.42.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62402 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.45.42.png\" alt=\"Screen Shot 2016-07-13 at 11.45.42\" width=\"2448\" height=\"1120\" \/><\/a> <a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.45.24.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62401 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.45.24.png\" alt=\"Screen Shot 2016-07-13 at 11.45.24\" width=\"2448\" height=\"1216\" \/><\/a> <a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.44.03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62399 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.44.03.png\" alt=\"Screen Shot 2016-07-13 at 11.44.03\" width=\"2408\" height=\"1242\" \/><\/a> <a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.42.22.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62396 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.42.22.png\" alt=\"Screen Shot 2016-07-13 at 11.42.22\" width=\"2418\" height=\"1236\" \/><\/a> <a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.42.40.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62397 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.42.40.png\" alt=\"Screen Shot 2016-07-13 at 11.42.40\" width=\"2428\" height=\"1140\" \/><\/a> <a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.40.55.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62395 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.40.55.png\" alt=\"Screen Shot 2016-07-13 at 11.40.55\" width=\"2438\" height=\"1222\" \/><\/a> <a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.43.03-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62398 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/2016\/07\/Screen-Shot-2016-07-13-at-11.43.03-1.png\" alt=\"Screen Shot 2016-07-13 at 11.43.03\" width=\"2456\" height=\"1232\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to create a landing page to promote a product or a service, but is it really conveying your message enough to boost conversion?<\/p>\n","protected":false},"author":21,"featured_media":1820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,14],"tags":[1430,1431,1092,183],"content_type":[27095],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-development","tag-design","tag-landing-page","tag-mobile-optimisation","tag-ux","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Tereza Litsa","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/layout-1-e1468407533342-120x90.png","category":"Content","timeago":"10y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=1819"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/1820"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=1819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=1819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=1819"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}