{"id":1827,"date":"2016-07-12T14:10:27","date_gmt":"2016-07-12T14:10:27","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/07\/12\/facebook-ad-targeting-every-possible-option-available-infographic\/"},"modified":"2018-11-15T17:08:36","modified_gmt":"2018-11-15T17:08:36","slug":"facebook-ad-targeting-every-possible-option-available-infographic","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/07\/12\/facebook-ad-targeting-every-possible-option-available-infographic\/","title":{"rendered":"Facebook ad targeting: every possible option available [infographic]"},"content":{"rendered":"

A couple of weeks ago, a “simplified” Facebook Ads Manager<\/a> user interface arrived, merging what used to be several separate targeting boxes into one megabox.<\/strong><\/p>\n

Now demographics, interests, and behaviors all live within this one ‘Detailed Targeting’ box.<\/p>\n

Everything from job titles, to life events, to industries, to purchase behavior, are all lumped together in here. Advertisers will have to find it all by hunting with autocomplete.<\/p>\n

This change makes it much harder to know which ad targeting options are available. Are advertisers supposed to search blindly, just guessing what targeting options Facebook<\/a> has?<\/p>\n

There are literally tens of thousands Facebook ad targeting options that go beyond basics like age, gender, and language.<\/p>\n

Seriously, just look at what happens just for the letter A. You get everything from “In a relationship,” to “Asia,” to “Less than $20,000.”<\/p>\n

\"new-facebook-detailed-targeting\"<\/p>\n

Detailed targeting used to be, well, more detailed! Facebook laid out the options in a much more logical and granular way for advertisers, many of whom already found Facebook advertising a bit overwhelming.<\/p>\n

Isn’t there a much better way? Yes! All hope is not lost!<\/p>\n

\"facebook-ad-targeting-options-infographic-snippet\"<\/p>\n

A new infographic from my company, WordStream lays out every possible Facebook ad targeting option<\/a> in one helpful infographic.<\/p>\n

We’ve collected every single Facebook advertising option in the epic infographic below: demographics, interests, behaviors, connections, and remarketing.<\/p>\n

Save it and use it as you’re preparing and optimizing your next Facebook ads campaign. Take advantage of all these powerful combinations to reach your target audience on Facebook.<\/p>\n

\"facebook-ad-targeting-options-infographic-wordstream\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A couple weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.<\/p>\n","protected":false},"author":1092,"featured_media":1828,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9],"tags":[1434,161,1435,527],"content_type":[27095],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-social","tag-ad-targeting","tag-facebook","tag-facebook-ad-manager","tag-paid-social","post_format-standard","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/facebook-ad-targeting-options-infographic-wordstream-1-120x90.jpg","category":"PPC","timeago":"10y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=1827"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/1827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/1828"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=1827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=1827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=1827"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=1827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}