{"id":2390,"date":"2016-02-21T20:47:24","date_gmt":"2016-02-21T20:47:24","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2016\/02\/21\/google-is-removing-all-right-hand-side-ads-on-serps-worldwide\/"},"modified":"2020-02-26T05:50:34","modified_gmt":"2020-02-26T05:50:34","slug":"google-is-removing-all-right-hand-side-ads-on-serps-worldwide","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2016\/02\/21\/google-is-removing-all-right-hand-side-ads-on-serps-worldwide\/","title":{"rendered":"Google is removing all Right Hand Side Ads on SERPs worldwide"},"content":{"rendered":"

As reported and confirmed by numerous sources, Google<\/a> will no longer be showing AdWords ads on the right hand side of its search results pages.<\/strong><\/p>\n

Beginning\u00a0Friday 19 February, ads will now only show ads at the top and bottom of the SERP<\/a>. Although it may increase the number of ads from three to four if the search query is \u201chighly commercial.\u201d<\/p>\n

\"london<\/a><\/p>\n

Here today, but not tomorrow.<\/em><\/p>\n

This roll-out will effect users<\/a> worldwide in all languages and will bring the desktop experience closer to the mobile experience, although whether the amount of ads shown to mobile users will increase hasn’t been confirmed.<\/p>\n

So what does this mean for marketers and users alike?<\/strong><\/p>\n

Well for regular users, the right-hand space will still be utilised for Product Listing Ads (PLAs) as well as Knowledge Graph Boxes, so you probably won’t notice much of a difference there. However the continual ‘pushing down’ of organic listings will certainly be an issue for many of us.<\/p>\n

For businesses this will mean the organic space is even more precious will therefore lead to an\u00a0even bigger focus on SEO<\/p>\n

For Paid Search<\/a> advertisers the change will certainly\u00a0drive up average CPCs as the competition for the top slots increases. It’s gonna get ugly.<\/p>\n

So why limit the amount of space for advertisers on its SERPs<\/a>?<\/strong><\/p>\n

According to The Media Image<\/a> (one of the first to break the story) the reason for this may well be because “Google<\/a> has\u00a0determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to more profitable in the long run.”<\/p>\n

The “complete and permanent” roll-out will be finalised on 22 February.<\/p>\n

For more in-depth analysis, read our expert opinion on Google killing Right Hand Side Ads<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search results pages.<\/p>\n","protected":false},"author":136,"featured_media":2391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,5],"tags":[189,1140,32],"content_type":[27095],"class_list":["post-2390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-more-news","category-seo","tag-google-adwords","tag-right-hand-side-ads","tag-serps","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Christopher Ratcliff","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/adwords-logo-120x90.png","category":"News","timeago":"10y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/2390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=2390"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/2390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/2391"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=2390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=2390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=2390"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=2390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}