{"id":31807,"date":"2014-09-16T17:30:00","date_gmt":"2014-09-16T17:30:00","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2014\/09\/16\/top-paid-search-keywords-for-health-insurance-revealed-study\/"},"modified":"2019-08-09T06:17:40","modified_gmt":"2019-08-09T06:17:40","slug":"top-paid-search-keywords-for-health-insurance-revealed-study","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2014\/09\/16\/top-paid-search-keywords-for-health-insurance-revealed-study\/","title":{"rendered":"Top Paid Search Keywords for Health Insurance Revealed [Study]"},"content":{"rendered":"

AdGooroo released findings of a study<\/a> that looked at the paid search<\/a> landscape for the health insurance sector, specifically the Top 5 U.S. advertisers of health insurance for the first half of 2014 in Google AdWords.<\/p>\n

The report analyzed who spent the most on AdWords campaigns, which health insurance keywords<\/a> were the most competitive and more. The five advertisers examined included:<\/p>\n

    \n
  1. IndividualHealthQuotes.com<\/li>\n
  2. Humana.com<\/li>\n
  3. GoLong.com<\/li>\n
  4. eHealthInsurance.com<\/li>\n
  5. HealthPlans.com<\/li>\n<\/ol>\n

    The following chart outlines the AdWords investment of the top advertisers for January 2014 to June 2014, with IndividualHealthQuotes.com leading with more than $4.4 million in spend.<\/p>\n

    \"adgooro-top-health-insurance-advertisers\"<\/p>\n

    Looking at a comparison chart, we can see the performance snapshot of those five competitors as it relates to spend, click-through rate (CTR), cost per click (CPC) and more.<\/p>\n

    \"health-insurance-advertisers-comparison-chart\"<\/p>\n

    HealthPlans.com had the highest coverage, with ads showing about 30 percent of the time, but eHealthInsurance.com had the highest CTR and lowest CPC at nearly 6 percent and at $2.91, respectively.<\/p>\n

    Which keywords<\/a> did health insurance advertisers spend the most on in the first six months of 2014?<\/p>\n

    The following image shows the Top 20 keywords<\/a> and their respective spend, with \u201chealth insurance\u201d ($8.2 million in spend), \u201cmedicare\u201d ($5.5 million in spend) and \u201cblue cross blue shield\u201d ($4.4 million in spend) as the top three:<\/p>\n

    \"health-insurance-ad-keywords\"<\/p>\n

    Spending more to secure visibility for popular health insurance terms is widespread. In February, Kenshoo released findings<\/a> of a report that showed health insurance was among the top subsectors in the insurance category that advertisers spent money on.<\/p>\n

    \"paid-search-insurance-kenshoo\"<\/p>\n

    And with good cause. A Milward Brown Digital study<\/a> showed the potential of search traffic to insurance brands. Its data showed 30 percent of website traffic in June 2014 was a result of search traffic \u2013 specifically for auto insurance brands.<\/p>\n

    For more highlights of AdGooroo\u2019s latest findings on paid search for the health insurance sector, check out this post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.<\/p>\n","protected":false},"author":1092,"featured_media":31808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[7537,218,178,21170,456,900,99,37,189,541,12532,100,129,4303],"content_type":[27095],"class_list":["post-31807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-adgooroo","tag-advertisers","tag-adwords","tag-blue-crossblue-shield","tag-click-through-rate","tag-cost-per-click","tag-ctr","tag-google","tag-google-adwords","tag-google-image-search","tag-health-insurance","tag-keywords","tag-paid-search","tag-top-5","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/shutterstock-140886763-370x229-120x90.jpg","category":"PPC","timeago":"11y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/31807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=31807"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/31807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/31808"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=31807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=31807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=31807"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=31807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}