{"id":32805,"date":"2015-07-24T15:32:37","date_gmt":"2015-07-24T15:32:37","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2015\/07\/24\/bing-to-prohibit-multiple-display-url-domains-under-the-same-ad-group\/"},"modified":"2019-08-06T16:14:41","modified_gmt":"2019-08-06T16:14:41","slug":"bing-to-prohibit-multiple-display-url-domains-under-the-same-ad-group","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2015\/07\/24\/bing-to-prohibit-multiple-display-url-domains-under-the-same-ad-group\/","title":{"rendered":"Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group"},"content":{"rendered":"<p>Beginning the first week in August, <a href=\"https:\/\/searchenginewatch.com\/2018\/12\/06\/what-people-search-tools-trends\/\">Bing<\/a> will allow only single display domains to be associated with an ad group.<\/p>\n<p>The reasoning behind this decision is that an ad group typically brings together related ads and keywords under a common theme, so it should share the same <a href=\"https:\/\/searchenginewatch.com\/2019\/01\/04\/google-ads-conversion-rates-industry-compare\/\">display<\/a> domain for all ads. <a href=\"https:\/\/searchenginewatch.com\/2018\/05\/21\/no-need-for-google-12-alternative-search-engines-in-2018\/\">Bing<\/a> will allow URLs hosted in the same site to include subdomains sharing the same domain.<\/p>\n<p>For example, for the site <a href=\"http:\/\/www.test.com\">www.test.com<\/a>, an ad group can encompass <a href=\"http:\/\/www.test.com\/test1\">www.test.com\/test1<\/a>, <a href=\"http:\/\/www.test.com\/test2.aspx\">www.test.com\/test2.aspx<\/a> and <a href=\"http:\/\/www.mail.test.com\">www.mail.test.com<\/a>\u00a0because those URLs share the same top-level or root domain of &#8220;test.com.&#8221; That said, URLs such as <a href=\"http:\/\/www.sample.com\">www.sample.com<\/a>, <a href=\"http:\/\/www.test.co.uk\">www.test.co.uk<\/a> and <a href=\"http:\/\/www.test.mail.com\">www.test.mail.com<\/a> will not be allowed because they don&#8217;t have the same root domain.<\/p>\n<p>When <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/20\/easy-seo-strategies\/\">Bing<\/a> rolls out this policy in August, the company will start disapproving non-compliant ad groups and send the message below to rejected ads:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"center\" style=\"display: block;\" title=\"bing-message-rejected-ads\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/sites\/25\/cnt-import\/sew\/IMG\/941\/322941\/bing-message-rejected-ads-370x229.png\" alt=\"bing-message-rejected-ads\" width=\"370\" height=\"229\" border=\"0\" \/><\/p>\n<p>This amendment will be global and will apply to ad groups across countries and languages.<\/p>\n<p><em>*Homepage image via <a href=\"https:\/\/searchenginewatch.com\/2019\/05\/31\/image-optimization-for-seo\/\">Shutterstock<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.<\/p>\n","protected":false},"author":223,"featured_media":32806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[197,450,691,80],"content_type":[27095],"class_list":["post-32805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-bing","tag-display-advertising","tag-microsoft","tag-url","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"Yuyu Chen","title":"","thumbnail_url":"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2018\/10\/url-370x229-120x90.jpg","category":"Industry","timeago":"11y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/32805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/223"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=32805"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/32805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media\/32806"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=32805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=32805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=32805"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=32805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}