{"id":35261,"date":"2016-01-11T11:28:56","date_gmt":"2016-01-11T11:28:56","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/how-to-pitch-a-story-for-coverage\/"},"modified":"2016-01-11T11:28:56","modified_gmt":"2016-01-11T11:28:56","slug":"how-to-pitch-a-story-for-coverage","status":"publish","type":"page","link":"https:\/\/searchenginewatch.com\/how-to-pitch-a-story-for-coverage\/","title":{"rendered":"How to Pitch a Story for Coverage"},"content":{"rendered":"<p><strong>What does SEW cover?<\/strong><br \/>\nWe cover a wide range of stories on<a href=\"https:\/\/searchenginewatch.com\/2018\/05\/21\/no-need-for-google-12-alternative-search-engines-in-2018\/\"> Search Engine <\/a>Watch, but primarily we are interested in featuring content about online marketing strategies and tactics that come under these 10 main categories:<\/p>\n<ul>\n<li>Industry (Online)<\/li>\n<li>SEO<\/li>\n<li>PPC<\/li>\n<li>Web Analytics<\/li>\n<li>Social<\/li>\n<li>Local<\/li>\n<li>Mobile<\/li>\n<li>Video<\/li>\n<li>Content<\/li>\n<li>Development<\/li>\n<\/ul>\n<p>The <em>most exciting<\/em> story you can pitch to us will detail how a specific strategy impacts these categories. For example, how do SEO positions impact PPC campaigns? Can a social strategy improve local visibility? Does video improve mobile campaigns?<\/p>\n<p><strong>Behavioral data: numbers tell a story<\/strong><br \/>\nHow-to guides: step-by-step, practical instructions<br \/>\nTactical anecdotes: insights and evidence<br \/>\nProduct launches: what makes you unique?<br \/>\nProduct upgrades: what is the driver of change?<\/p>\n<p><strong>Best ways to get in touch:<\/strong><br \/>\nTweet us: <a href=\"http:\/\/twitter.com\/sewatch\" target=\"_blank\">@sewatch<\/a><br \/>\nEmail us: editorial@clickz.com<\/p>\n<p><strong>What to include in your story pitch:<\/strong><br \/>\nImages<br \/>\nEmbeddable video<br \/>\nPresentations<br \/>\nSocial accounts<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does SEW cover? We cover a wide range of stories on Search Engine Watch, but primarily we are interested in featuring content about online marketing strategies and tactics that come under these 10 main categories: Industry (Online) SEO PPC Web Analytics Social Local Mobile Video Content Development The most exciting story you can pitch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35261","page","type-page","status-publish","hentry"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/pages\/35261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=35261"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/pages\/35261\/revisions"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=35261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}