{"id":620,"date":"2017-11-23T13:40:23","date_gmt":"2017-11-23T13:40:23","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2017\/11\/23\/how-to-get-started-with-twitter-advertising\/"},"modified":"2019-09-25T11:09:10","modified_gmt":"2019-09-25T11:09:10","slug":"how-to-get-started-with-twitter-advertising","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2017\/11\/23\/how-to-get-started-with-twitter-advertising\/","title":{"rendered":"How to get started with Twitter advertising"},"content":{"rendered":"

Twitter<\/a> can be an effective platform to advertise your business. Here\u2019s how to create the perfect ad for your campaign objectives.<\/b><\/span><\/p>\n

Twitter<\/a> counts a total number of 328 million monthly active users<\/a>, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote their presence.<\/span><\/p>\n

Twitter may not be the first option<\/a> for many brands when setting up a paid social strategy<\/a>, but it can still be a highly effective addition.<\/span><\/p>\n

Over the\u00a0past few years, Twitter has expanded its promotion types\u00a0in order to encourage more brands to promote their business through\u00a0its platform. The different promotion types and varying campaign objectives have\u00a0engendered an increased interest in Twitter ads.<\/span><\/p>\n

According to eMarketer, 41% of people on Twitter purchased products\u00a0following\u00a0exposure to an ad in the\u00a0preceding\u00a030 days.<\/span><\/p>\n

This brings out a great opportunity for brands to explore the best ways to test Twitter advertising. The first step is to understand the different types of promotion, the campaign objectives, but also the target audience.<\/p>\n

Deciding on the type of promotion<\/b><\/span><\/h2>\n

Twitter offers three different types of promotion:<\/span><\/p>\n

Promoted tweets<\/span><\/h3>\n

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Promoted tweets look like ordinary tweets,\u00a0appearing directly\u00a0in users\u2019 feeds, with the difference being that they are labelled as \u201cPromoted\u201d and don’t need to come from an account that the user follows. They are displayed to the most relevant audience, and Twitter uses various signals to decide the relevance of each promoted tweet. <\/span><\/p>\n

This allows brands to reach the best audience, while users are still exposed to tweets they might find interesting.\u00a0<\/span>As with regular tweets, they can be liked, retweeted and replied to.<\/span><\/p>\n

They can be used to:<\/span><\/p>\n