{"id":9130,"date":"2006-08-02T22:04:41","date_gmt":"2006-08-02T22:04:41","guid":{"rendered":"https:\/\/www.searchenginewatch.com\/2006\/08\/02\/industry-groups-search-engines-to-develop-click-fraud-guidelines\/"},"modified":"2019-07-18T06:48:55","modified_gmt":"2019-07-18T06:48:55","slug":"industry-groups-search-engines-to-develop-click-fraud-guidelines","status":"publish","type":"post","link":"https:\/\/searchenginewatch.com\/2006\/08\/02\/industry-groups-search-engines-to-develop-click-fraud-guidelines\/","title":{"rendered":"Industry Groups, Search Engines To Develop Click Fraud Guidelines"},"content":{"rendered":"<p><a href=\"http:\/\/news.zdnet.com\/2100-9588_22-6101600.html\">Google, Yahoo and<br \/>\nothers team up against click fraud<\/a> from News.com covers The Interactive<br \/>\nAdvertising Bureau and the Media Rating Council partnering with Ask, Google,<br \/>\nMicrosoft, Yahoo and others to form the @Click Measurement Working Group.@ Says<br \/>\nNews.com:<\/p>\n<blockquote><p>The group&#8217;s mission is to establish guidelines for what constitutes valid<br \/>\nclicks and invalid clicks on ads. Guidelines can help the <a href=\"https:\/\/searchenginewatch.com\/2019\/06\/06\/regulation-in-seo-industry\/\">industry<\/a> measure how<br \/>\nprevalent click fraud really is. Third-parties who sell click-fraud combating<br \/>\nservices to advertisers claim that click fraud rates are as high as 30<br \/>\npercent. Google and Yahoo counter that click fraud rates are minimal.<\/p><\/blockquote>\n<p><strong>Postscript:<\/strong> Google has a short comment <a href=\"http:\/\/adwords.blogspot.com\/2006\/08\/creating-standards-for-clicks.html\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, Yahoo and others team up against click fraud from News.com covers The Interactive Advertising Bureau and the Media Rating Council partnering with Ask, Google, Microsoft, Yahoo and others to form the @Click Measurement Working Group.@ Says News.com: The group&#8217;s mission is to establish guidelines for what constitutes valid clicks and invalid clicks on ads. [&hellip;]<\/p>\n","protected":false},"author":1092,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2957,5497,691,2869],"content_type":[27095],"class_list":["post-9130","post","type-post","status-publish","format-standard","hentry","category-ppc","tag-interactive-advertising-bureau","tag-invalid-clicks","tag-microsoft","tag-news-com","content_type-news"],"acf":{"tad_independentcommercial":false,"tad_content_format":false},"post_info":{"name":"idris.nagri@blenheimchalcot.com idris.nagri@blenheimchalcot.com","title":"","thumbnail_url":false,"category":"PPC","timeago":"20y"},"_links":{"self":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/9130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/users\/1092"}],"replies":[{"embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/comments?post=9130"}],"version-history":[{"count":0,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/posts\/9130\/revisions"}],"wp:attachment":[{"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/media?parent=9130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/categories?post=9130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/tags?post=9130"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/searchenginewatch.com\/wp-json\/wp\/v2\/content_type?post=9130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}